About
We build brands and keep them moving.
Graphitech is a creative and digital company. We work with businesses that have something worth saying and need the brand, the content and the media to say it properly.
Who we are
We are a small team of strategists, designers, photographers and developers. Small enough that the people you meet are the people doing the work.
The mix is deliberate. A brand problem is rarely just a design problem. It usually touches pricing, positioning, content and where the money is being spent, so the team is built to cover all of it rather than hand you between specialists.
How we work
We start with questions. Who buys, why they buy, what the competition owns, and what the business needs in the next twelve months.
Then we design. Identity, content, site and campaigns come out of the same brief, so the pieces reinforce each other instead of competing.
Then we run it and watch the numbers. What works gets more budget, what does not gets cut. You see the reasoning, not just the report.
Our mission
To make good businesses visible, and to make them look like what they actually are: serious, considered and worth choosing.
Our vision
A region where local brands compete on craft, not just on price, because the work behind them is as good as anything coming out of anywhere else.
The people behind Graphitech
Leadership with purpose.
Building businesses, creating opportunities, and connecting innovation with meaningful social impact.
Founder
Elie Habib Zeidan
Entrepreneur & Business Executive
01 / 01Founder & President
Elie Habib Zeidan.
A Lebanese entrepreneur and business executive working at the intersection of business, technology, communication, and social impact.
With experience across marketing, technology, insurance, social enterprise, and nonprofit leadership, Elie brings a multidisciplinary perspective to developing sustainable businesses and initiatives.
He currently serves as President of the Board of Directors and holds leadership roles across several companies, combining strategic management with a commitment to creating both economic and social value.
Business leadership
01 — 4Graphitech SARL
Marketing, Branding & Communication
Cubix SARL
Technology & Digital Solutions
Social Capital SAL
Insurance Brokerage
Turath SARL
Social Enterprise
Beyond business
A commitment to social responsibility.
Alongside his business activities, Elie is the Founder and President of Lebanese Social Responsibility (LSR), a youth-led nonprofit organization working across food security, livelihoods, education, protection, and youth empowerment in Lebanon.
Academic background
ESA Business School
Bachelor of Business Administration
ESA Business School
MBA
University of Poitiers, France
Master in International Management
UNITAR
Master in International Affairs and Diplomacy
Our philosophy
“Developing sustainable businesses and initiatives that create both economic and social value.”
What we believe
Clarity first
If a message needs explaining twice, it is not finished. We cut until it lands the first time.
Craft is the point
Kerning, crops, load times. The details are what separate a brand people trust from one they scroll past.
Honest advice
We say when a budget is better spent elsewhere, even when that means a smaller invoice.
Consistency compounds
One good campaign is a spike. A coherent brand run over a year is growth.
Why clients work with us
One team, not five suppliers
Brand, content, photography and media sit under the same roof, so nothing gets lost between agencies.
Strategy before design
We ask what the business needs to sell before we open a design file. The work follows the decision.
Creative that stays on brand
Every post, page and print piece comes out of the same system, so the brand builds instead of resetting.
Content made, not sourced
We shoot, write and design in house. No stock libraries standing in for your product.
Numbers you can check
Campaigns are reported against cost per result, not impressions and applause.
Built to be handed over
Guidelines, admin panels and file structures are set up so your team can run things without us.
Let's talk about the brand.
Send us where you are now and where you want to be. We will tell you what it takes to get there.